In this post, we’ll analyze brag about a real case study of a successful website investment, sharing the whole experience of searching, buying, and improving a web property.
Website name and absolute numbers are confidential, but all the percentages and multiplying factors mentioned in this article are absolutely real.
The website itself is a career website (it is not cool anymore calling them job boards) operating in a Spanish-speaking country.
In the art of SEO, we all have to deal with PR (PageRank). The Google-patented tool is a mixed blessing in this business.
Why? Because it performs a surely intelligent analysis of the popularity of your link. At the same time, the outcome does not properly indicate where you should focus your efforts to make more profit.
Let’s quickly break it down.
I was one of the many Google reader users that yesterday reacted swearing when the popup shown on the right appeared.
We all got used to Google retiring products, and together with the retirement of Adsense for Feeds it’s the second time I got personally impacted.
If you have a website portfolio, getting approached by someone interest in buying is not a big surprise.
But the way I got approached in the day of San Valentine shows real love for the art of website flipping!
We want to keep it as simple as possible:
Profit = revenue – costs
Quite straightforward, isn’t it? In the simplistic approach last minute venture web flipper sometimes use, this translate in buying low/sell high a website. As in
-buy it cheap (cost)
-flip it and wait a bit
-sell it at a higher price (revenue)
Back in December, Google decided it was time to shutdown the AdSense for Feeds product.
Being the only source of revenues for the mighty and almost abandoned Feedburner service, many people are ready to bet that sooner than later big G will shut him down too.
AdSense for Feeds & Feedburner: a combination that opened doors to a very underestimated monetization opportunity.
We WebFlip Cowboys have a sort of passionate love-hate relationship with how-to books. Why? Simply because when it comes to web marketing, it’s no surprise that the authors of how-to manuals outnumber the real players. It really looks like a natural evolution in the MMO game. Think of all those compulsive bloggers with tons of fictional material and an accidental book deal after some weeks. We believe something similar happens for the average Internet marketeer. Minus the tons of material. Minus the accident.
Let’s try to break down what motives can drive you to make this choice:
It’s 2013 and you’re a web flipper that still uses Flippa to source the website deals. And I can guess that your mailbox is full of unread e-mails too.
I’m a big fan of RSS feeds and Google Reader.
It keeps me sane while following a zillion different blogs/websites on a lot of different and unrelated topics, from motorbikes to online recruiting industry, to Google Alerts on my business keywords.
And Flippa search results are not an exception to this.
But… wait a minute.
The WebFlip Cowboys are here.